A selection of engagements with anonymized client details. The work speaks for itself; the names stay private out of respect for ongoing relationships.
SEO & GEO Strategy
Restructured an aging Shopify catalog around purchase-intent keyword clusters, deprioritizing high-traffic-low-conversion terms. Built schema markup for product, collection, and FAQ across the site, then ran a GEO content layer for AI engines.
Shopify Development
Migrated a large-catalog Shopify store to a new theme architecture. Built custom MCP servers connecting the storefront to inventory and order management systems, enabling AI-driven catalog operations. Shipped loyalty integration, RFQ flow, and rebate handling.
Paid Advertising
Rebuilt a Meta Ads account from scratch — clean campaign structure, proper conversion API setup, fresh creative testing framework, audience consolidation. Paired with Google Performance Max optimization on the Shopping side.
Operations & Catalog
Built a Python-based SKU generation system handling 25 color codes × 9 sizes × hundreds of designs. Automated image management, variant creation, and Shopify import file generation. Plus a Windows-XP styled mockup tool for internal use.
More details available under NDA on initial calls. We don't publish client names because the work compounds — we'd rather keep working for them than market with them.
Tell us what you're working on. We'll come back within 24 hours with whether we're a fit and what a project could look like.