What's actually included
SEO done well is a stack of small, expert decisions repeated over months. Here's the stack we run for every client:
Technical foundation
- Full technical audit — crawl budget, indexation, render-blocking issues, Core Web Vitals, mobile usability, structured data coverage.
- Schema markup implementation — Product, Offer, AggregateRating, FAQ, Article, Organization — the schema that actually gets eaten by AI engines.
- Site architecture — internal linking, URL structure, collection/category planning, faceted nav handling.
- Speed & Core Web Vitals — LCP, INP, CLS optimization at the theme and infrastructure layer.
Content & keyword strategy
- Purchase-intent keyword clustering — we map keywords to buying stages, not just volume. High-traffic keywords that don't convert are filtered out.
- Content briefs — every brief includes intent, competitor analysis, semantic terms, and the answer questions that AI engines are looking for.
- On-page optimization — title tags, meta descriptions, H-structure, internal links, image SEO, all done at scale.
GEO — Generative Engine Optimization
This is the new game. Most agencies don't know what to do here yet. We do:
- LLM citation tracking — measure which AI engines mention your brand and for which queries.
- Content restructuring for AI consumption — clear definitions, factual claims, citation-worthy phrasing.
- llms.txt and AI-readability — make your site machine-friendly for the engines that matter.
- Authority signals — entity recognition, Wikidata, knowledge graph optimization.
Reporting & measurement
- Monthly dashboards tied to revenue, not rankings.
- GA4 + GSC + Bing Webmaster + Ahrefs/Semrush integrated reporting.
- Quarterly strategic reviews — what worked, what didn't, what's next.
Who this is for
E-commerce brands doing $500K to $20M annually who've hit a plateau or never had real SEO done. If your site has thousands of products and your traffic is flat or declining, this is the work.
Pricing
SEO & GEO retainers start at $1,500/month for a focused single-channel engagement. Most clients land between $2,500–$6,000/month for full-spectrum work. We also do one-time audits and migrations on fixed-fee basis. Get a custom quote →